Bing Ads Review 2020

In this Bing Ads Review, we’ll try to understand from the basics. Bing Ads is a search engine optimization and business marketing tool that helps website rank at the top position of the search engines like Bing. By putting Ads on the website, chance increases of growing business by capturing an audience who comes in search engine for queries.

After the current revamping on 30 April 2019, Bing Ads is known as Microsoft Ads (Advertising). Its features include keyword optimization among others, targeted ads, and pay-per-click (PPC) listing. In this article, we’ll be exploring Bing Ads review and cover its pros and cons, pricing, features, etc. Stay on! And check out how bing ads is good for advertising?

How does Bing Advertising works?

Whenever user or customer has queries they go for a search in search engines like Bing. In that search bar, people enter search terms called keyword. If the keyword in your ad matches search queries then your ad appears next to or above search results on Bing.

As your website is at the top of the search engines you have the possibilities to gather huge traffic and generate revenue. You can also configure your advertisement so that people can call you, visit your website or go straight to your door.

This is how Bing Advertising works. Now before moving on let’s have a look at the features and the price of Bing Ads.

Bing Ads Features

Bing Ads Features

Here comes the list of Bing Ads features which you should look at.

  • Pay-per-Click Listing
  • Targeted Ads
  • Performance Analytics
  • Negative keyword conflict report
  • Ad and Landing Page Scheduling
  • Portfolio Bid Optimization
  • Budget Execution and Monitoring
  • Keyword Optimization
  • And More

Bing Ads Pricing

When it comes to the price of Bing Ads, there is no minimum fee. Sign up with Bing Ads is totally free and you can start advertising with any budget. So what’s the price of Bing Ads?

Bing Ads prices are on a pay-per-click (PPC) basis; however, the price is not published on its official website. According to the source, the cost-per-click (CPC) average is $7.99 and ranges from $0.20 – $50.  This CPC depends on the factor like the target audience and market competition.

However, you’ll find Bing Ads Coupon Code that you can use and promote your business at a reasonable price. One more thing you must remember is that Bing Ads coupons code is also found as Microsoft Advertising promo code.

If you are aware of this code then you’ll get heavy discounts on the service of Microsoft Bing Ads.

Benefits using Bing Ads: Review

What’s the benefit of putting ads on the website through Bing Ads or Microsoft Ads while there is Google Ads? This question mostly arises when there is one of the most successful search engines like Google.

The reason and advantage to go with Bing Ads are that Bing powers 36.2% of U.S. desktop searches. Another reason is, according to researchers 11.2 billion searches are done in a month through only Bing around the globe. Sounds good isn’t it but here is the kicker with Bing you’ll be able to connect with over 49.5 million searchers that Google can’t reach.

Not finished yet, there is something more excited. Over 27 percent of Bing Ads clicks come from searches that are exclusive to the Microsoft Search Network. That means you have a high chance of growing your business. You’ll begin to feel miser after hearing that only in the USA the Microsoft Search Network has 116 million unique searchers. So get the Bing Ads services for promoting your business on a large scale.

Didn’t understand Microsoft Search Network?

The Microsoft Search Network is a group of search-related websites and apps where your ads can appear. Or it’s the intelligence that reaches not just across Microsoft products but covers its platforms and its partners.

So having this kind of advantages there is no chance of stepping back. You’ll get maximum results with Bing Ads while ranking your website and business.

While having discussions on Microsoft Bing Ads benefit, this is the correct time that we should also see at its pros and cons.

Bing Ads Pros Review

Bing Ads Pros And Cons

As you folks know that Bing is owned by Microsoft, it has three search engines – Bing, Yahoo, and AOL. Now when you advertise on one platform, your ads are seen on all three. So that means you have the opportunity to rank in three different search engines.

Another reason that makes Bing Ads good is, it offers keyword research tool, broad match, and negative keyword targeting. Wonderingly since Yahoo and MSN both offer financial reporting, Bing Ads has higher CTRs for shopping and financial service.

The most important point of Bing Ads is that it holds a large number of older and reliable audiences. Bing Ads has over 49.5 million searchers that are not reached with Google Ad Words. So if you aren’t using Bing Ads then you’re not in touch with 50 million searchers.

Bing Ads Cons Review

  • The traffic search volume is comparatively lower than Google’s which means you get fewer customers.
  • For a businessman regularity of customer is important and Bing doesn’t fulfill that criterion.
  • Support from Bing Ads is not satisfying.


In this Bing Ads review, we have discussed the features, cons and pros and some of the major points. Overall the thing is that with Bing Ads, we have a high chance of ranking websites in search engines like Bing.

The audience in the Bing search engine is low compared to Google but the amount of audience is reliable and from ancient times.

Moving on with Bing Ads will affect a huge roll in growing your business. The customers you’ve yet to reach are more likely to get if you advertise through Bing Ads. Advertising next to relevant Bing search results puts your business front and centers with interested customers.

Once again having said this I would like to finish my Bing Ads review. If you advertise your website through Bing search results than the chances of gathering the audience are high. This is my personal recommendation to have a try with Bing Ads.

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